Well, Universal dropped a bomb on us this morning and announced the second phase of WWoHP! Full press release is below. Including high resolution art work!
THE ADVENTURE CONTINUES:
THE WIZARDING WORLD OF HARRY POTTER – DIAGON ALLEY
IS COMING TO UNIVERSAL ORLANDO RESORT
‘London’ and Diagon Alley Will Come to Life at Universal Orlando in 2014
World’s First Centrally Themed, Multi-Park Experience
ORLANDO, Fla. (May 8, 2013)
– Building on the global phenomenon that is The Wizarding World of
Harry Potter, Universal Orlando Resort and Warner Bros. Entertainment
today announced an expansion of historic proportion with the entirely
new themed environment,
The Wizarding World of Harry Potter – Diagon Alley.
Scheduled to open in 2014, the world’s first centrally themed,
multi-park experience expands The Wizarding World of Harry Potter across
both Universal Orlando theme parks and allows Universal’s creative team
to bring an unparalleled vision to this unique project. The new area
will bring to life some of the experiences and places found in and
around London in the Harry Potter books and films, offering brand-new
adventures for fans and theme park guests from around the world.
Diagon Alley and ‘London’ will be located within the Universal Studios
Florida theme park, which is adjacent to Universal’s Islands of
Adventure theme park, where guests now experience Hogwarts and
Hogsmeade. The new area within Universal Studios will be just as
expansive, immersive and authentic as the existing themed environment.
And – just like in the books and films – guests will be able to travel
between ‘London’ and Hogsmeade aboard the Hogwarts Express.
Work on the new area is already underway. When complete, it will
feature shops, a restaurant and an innovative, marquee attraction based
on Gringotts bank – all directly inspired by the fiction and films.
More details on The Wizarding World of Harry Potter – Diagon Alley will be released over time.
To bring Diagon Alley and ‘London’ to life, Universal’s creative team
is working closely with Warner Bros. and the production design team from
the Harry Potter films – just as it did for Hogwarts and Hogsmeade.
"I'm so pleased that The Wizarding World of Harry Potter has proved so
popular to date, and I'm sure that the attention to detail in
creating the new Diagon Alley area will make this an even better
experience," said J.K. Rowling.
“We are continuing the journey
and adding an entirely new level of adventure,” said Tom Williams,
Chairman of Universal Parks & Resorts. “And we are bringing the
same drive, commitment, enthusiasm and innovation to this project as we
did to the first.”
“We are thrilled to offer the legions of
fans the opportunity to embark on this new journey and experience Diagon
Alley as it was brought to life in the books and films,” said Brad
Globe, president, Warner Bros. Consumer Products.
“Our vision
is to create two amazing theme park experiences that combine into one,
complete, magical journey,” said Alice Norsworthy, executive vice
president, marketing and sales for Universal Orlando Resort.
The Wizarding World of Harry Potter – Hogsmeade opened at Universal’s
Islands of Adventure in June 2010 as a fully immersive Harry Potter
themed environment - bringing to life the bestselling books by J.K.
Rowling and the blockbuster feature films from Warner Bros. Since that
time, it has become a global phenomenon, entertaining millions of people
from around the world.
Visitors to The Wizarding World of
Harry Potter are swept into the adventures of Harry Potter. They can
tour Hogwarts castle, shop in Hogsmeade and dine at the Three
Broomsticks. They can soar above Hogwarts with Harry, be chosen by a
wand at Ollivanders, sample Butterbeer and much more.
About the Harry Potter Series
Harry Potter continues to be a global phenomenon. Each of the seven
books by author J.K. Rowling has broken sales records, with the series
to date having sold over 450 million copies worldwide and translated
into more than 70 languages. The Harry Potter films, produced by Warner
Bros. Pictures, have grossed more than $7.7 billion to date worldwide
at the box office, making Harry Potter the largest-grossing film
franchise in history.
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About Universal Orlando Resort
There are many ways to enjoy your Orlando vacation, but there is only
one place where vacation becomes adventure: Universal Orlando Resort.
It is a unique destination featuring two theme parks, Universal Studios
Florida and Universal’s Islands of Adventure, three magnificently themed
on-site hotels and a nighttime entertainment complex. It’s the only
Orlando destination where you are not just entertained – you become part
of the most exhilarating entertainment ever created. You can soar above
Hogwarts with Harry Potter, swing above the streets with Spider-Man,
battle aliens alongside Agent J, and help Shrek save Princess Fiona in
Shrek 4-D. Now open: the new, heart-warming and hilarious Despicable
Me Minion Mayhem ride. And coming soon: Transformers The Ride-3D.
Universal Orlando Resort is part of NBCUniversal, a Comcast company.
About Warner Bros. Entertainment
Warner Bros. Entertainment is a global leader in all forms of
entertainment and their related businesses across all current and
emerging media and platforms. A Time Warner Company, the fully
integrated, broad-based studio is home to one of the most successful
collections of brands in the world and stands at the forefront of every
aspect of the entertainment industry from feature film, television and
home entertainment production and worldwide distribution to DVD, digital
distribution, animation, comic books, video games, product and brand
licensing, international cinemas and broadcasting.
HARRY
POTTER, characters, names and related indicia are trademarks of and ©
Warner Bros. Entertainment Inc. Harry Potter Publishing Rights © JKR.
(s13)
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(c) Universal Orlando Resort 2013. All rights reserved. |